Yumeko makes luxurious fair-trade, organic bed linens. We created their brand identity and pay-off ‘Change the world sleeping’. To strengthen their brand, Yumeko wanted to draw attention to the importance of a good night’s sleep and they asked us for help. We invited editors and influencers to participate in a yoga Nidra / Yumeko sleeping experience.
A strong and modern eco-brand with a relevant identity and message. Activation resulted in positive articles in renowned lifestyle, fashion blogs and magazines and most importantly, new influential brand ambassadors endorsing Yumeko products.