YUMEKO

WHAT

RESULTS

Yumeko makes luxurious fair-trade, organic bed linens. We created their brand identity and pay-off ‘Change the world sleeping’. To strengthen their brand, Yumeko wanted to draw attention to the importance of a good night’s sleep and they asked us for help. We invited editors and influencers to participate in a yoga Nidra / Yumeko sleeping experience.

A strong and modern eco-brand with a relevant identity and message. Activation resulted in positive articles in renowned lifestyle, fashion blogs and magazines and most importantly, new influential brand ambassadors endorsing Yumeko products.

ALL CASES

GoodDay strategic creative agency

info@goodday.nu

+31 6 289 08 108 

Zwanebloemlaan 21, 1087 CD Amsterdam