NS wanted to communicate their, not-so-sexy, sustainable solutions to travellers. The NS Lost & Found Project was a pop-up shop at Amsterdam Central Station where they sold unique products made of found objects. It was the perfect place to communicate their recycle and up-cycle story.(Developed at Kumpany)
The project resulted in lots of PR on NOS news and in all national newspapers, online and social media with a value of 2,5 million euro. This project won the Dutch PR Award for best corporate case.
Spin-off: Lost & Found umbrella's as a give away for travelers in the pooring rain.