MUD JEANS

WHAT

Mud Jeans Mud Jeans is a young Dutch fashion brand that launched 'Lease A Jeans', a groundbreaking circular fashion concept.

We supported Mud Jeans with the launch, a clear positioning, a high-impact event and a sophisticated PR activation strategy and a crowdfunding campaign.

RESULTS

Publications and radio & TV appearances in hundreds of renowned Dutch and international media and a successful crowdfunding campaign. Moreover Mud Jeans won several prestigious prizes, such as the Circle Challenge from The Circle Economy and The Change Award from the Dutch Association of Commissioners and Directors.

ALL CASES

GoodDay strategic creative agency

info@goodday.nu

+31 6 289 08 108 

Zwanebloemlaan 21, 1087 CD Amsterdam