After a successful career ex-pro ice skater and farmer’s son, Erben Wennemars wanted to do something in return for the world in a constructive way. So, we developed and introduced Erbens Natuurijs. The organic, yogurt ice cream was available at Albert Heijn supermarkets across the country. With profits from sales going to Jeugdsportfonds.
For this project there was no marketing budget at all, but from the launch on Erbens familyfarm we achieved lots of publicity on (Inter)national TV, in national newspapers, magazines and online media. #erbensnatuurijs was trending topic on Twitter the day of the launch.