BEN EVEN UIT
Discover life is bigger than your mobile phone screen. Now we can always be reached, it is also wonderful to just not to be sometimes. That is why telecom provider Ben came up with a revolutionary invention: The off button on your mobile phone. Press it and discover that life is bigger than the small screen in front of your eyes.
Supporters and opponents of this statement burst the discussion on twitter with #benevenuit. Attention on national tv & radio. The campaign ended with the Mobile Free Sunday – 1 day without phone.